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Get to know me...


Hey there! I’m Tracey, the founder of New leaf. I’ve helped small businesses and entrepreneurs all over the U.S. create the brand of their dreams. I got my start in design as a freelancer, then had an incredible opportunity to build my skills at a full-service marketing agency. That's where I met a couple of my amazing mentors! Today, I'm still rocking the agency life and running New leaf as my passion project.

Tracey Johnson, Brand Experience Designer


I'm always pivoting with what I call "side quests." I love puzzles, baking bread, and watching K-dramas. My wife, Rar, is an artist, community activist, green thumb, and a heck of a carpenter.

You can usually find us around Fort Worth enjoying some brunch or exploring creek beds with our 3 kids.

Ready to set up a virtual meeting?

Let's connect!

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