"If you're not branding yourself, you can be sure others are doing it for you."  


Hey there! I’m the Founder and Lead Designer of New Leaf. I’ve helped small businesses and entrepreneurs all over the U.S. create the brand of their dreams. There is simply no better feeling than guiding a client through the process and hearing the happiness in their voice, knowing they’ve got a unique brand system that will take their business to the next level.

Tracey Johnson, Founder & Designer

Hi Friends,

I like to think of myself as a "mover-shaker-picture taker." I work with brands and influencers to find their voice and grow their audience. My number one goal is to help my clients tell the story of their organization in an honest and authentic way. It's within those stories that the best brands are born.  

Rar Farmer, Photographer & Copywriter



We are always learning and pivoting with what we call "side quests." Tracey loves to knit, bake bread, and watch K-dramas. Rar is a community activist, green thumb, and a heck of a carpenter.

You can usually find us around Fort Worth enjoying some brunch, staying in playing games with our 3 kids, or walking our pom Maggie.