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To create a compelling new brand identity and web presence that speaks to what Celebrate Shi stands for: Educating, inspiring women of all ages to be their best selves and to celebrate phenomenal women.
A fresh, uplifting look and feel across all brand touchpoints.
The shades of purple are what Celebrate Shi have been known for, so we made sure to keep that color story. The previous site lacked a cohesive identity of fonts and styling, so we updated each page to have clearly defined typography and layouts that would make it easier for the user journey.
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