The mission: Develop an impactful brand identity and website for a non-profit organization serving the South Dallas area. They wanted it to feel confident, compassionate, and modern.

The result: a balanced, bold brand that feels reflective of their mission and audience.

Part of their mission statement is "bridging the gap between individuals and large scale donors. We played on this idea by using a literal bridge in their logo. It happens to be the Dallas bridge, which is iconic for people in DFW, but still delivers the main idea for those unfamiliar with it.