The mission: Develop a completely unique brand identity for a private practice counselor to differentiate them from their competitors in a saturated market. They wanted it to feel strong, modern, yet welcoming and safe.
The result: a handsome, modern brand that feels friendly and welcoming.
The hibiscus motif was a reference to the client's Korean heritage. We used mid-century themes like logo modernism and retro colors to keep it from feeling too feminine.
The Brand Guide
We created a complete Brand Guide that would serve as the "rule book" for all design and logo placement going forward.