Hibiscus Counseling

The mission: Develop a completely unique brand identity for a private practice counselor to differentiate them from their competitors in a saturated market. They wanted it to feel strong, modern, yet welcoming and safe.

Service

Branding

Client

Hibiscus Counseling

Year

The result: a handsome, modern brand that feels friendly and welcoming.

The hibiscus motif was a reference to the client's Korean heritage. We used mid-century themes like logo modernism and retro colors to keep it from feeling too feminine.

The Brand Guide

We created a complete Brand Guide that would serve as the "rule book" for all design and logo placement going forward.

hello@newleaf.design

Fort Worth, Texas

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Brand Strategy, Identity & Branding,

Print, Digital 

Wix Expert Web Design

Social Media Content

Art Direction