The mission: Refresh a Brand identity and website for a virtual Therapist. Lachelle Goodrich of iLegacy is a Counselor and Consultant based in Fort Worth.
Branding, Website Refresh
The result: a warm, inviting website and brand identity that speaks to Lachelle's audience.
Lachelle loved her logo with the wreath and lion's head, but it needed an update to balance proportions and add some originality. We created a new lion head icon and updated the font, creating a system of elements that could be interchangeable.
We created a whole new site that followed her new brand guidelines, aiming for cohesion and warmth on every page.