The mission: Develop a floral event brand with a friendly, feminine personality. The Floral Market is an instructional floral design and event company in Fort Worth, TX.

The result: a comfortable, familiar identity that felt inspiring with a DIY craft-like charm.

It was important to the client that the brand felt modern yet totally approachable, as they serve several different audiences across their different event packages. We kept the color story very simple but had a little fun with the font and incorporated hand-drawn illustrations for that friendly feel.