These days, empathy is everything.
With huge leaps in web design technology, startups and small businesses are finding it easier to DIY their online presence and marketing these days.
It's more accessible than ever, which is great!
That is, until you get so busy building your baby business that your brand doesn't get the time and care it deserves. It doesn't have a clear identity or worse, fails to connect with your target audience.
Unlike other design agencies, we handle very few clients at a time.
This keeps our focus and efforts undivided and ensures each one not only meets the needs of your business but is also rooted in empathy for those who interact with it.
The branding process
1. QUESTIONNAIRE
An in-depth questionnaire will help you understand your business values, goals, and your target audience. This questionnaire will also help you get clarity about what you really want to get out of this process, as well as inspire you to create new goals for yourself.
4. SKETCH PHASE
Using the chosen moodboard as our guide, we develop sketches into concepts. This step can vary in length depending on how many concepts we uncover! We will usually step back for a bit to let the concepts "ferment."
2. DISCOVERY SESSION
During this session, we'll go over your questionnaire together, identify your ideal audience, the steps we will take to develop an intentional brand for your business, and the direction we’ll be taking with your new website if you've opted into it.
5. CONCEPT PRESENTATION
Once we've narrowed it down to the very best concept, we present it to you and all key stakeholders for review, feedback, and revisions. We suggest each client takes at least a week to print them out, hang them around the office or home, and see how they "feel."
3. MOODBOARDING
The fun begins! Our team uses every tool at our disposal to gather inspiration for your brand, creating a rough visual outline of 2-3 design directions. When we've narrowed it down, we present them to you for review and revisions.
6. FINAL DELIVERY
With the final concept in hand, we set out to put together a cohesive collection of assets that can be mixed and matched in various ways. It's very rare that one logo does every job. Sometimes you'll need an icon or a wordmark. We try to think of everything so you have it all at your fingertips, ready to go. We package it all up in a Style Guide with your specific font system, color palette, and accompanying graphic elements.