What We Do 

(it's kind of everything).

Image by Kyle Glenn

Let's create a strong foundation for your company.

With huge leaps in web design technology and social media, startups and small businesses are finding it easier to DIY their online presence and marketing these days. It's more accessible than ever, which is great! That is, until you get so busy and overwhelmed with building your baby business that making your logo and/or website doesn't get the time and care it deserves. We don't need to tell you how important branding your business is. That is why you're here. You understand it's one of those things best left to the professionals who can handle "your baby" with care and nurture it. 

We do our due diligence. We take our time. Every single client, no matter how "small," gets our full attention and commitment to excellence because this is our baby. 


Work together to understand your ideal client, your goals, and steps to help your business grow.

Design a unique brand and website to attract your target audience and increase your profits.

Provide you with the right tools to empower you to take charge of your own business journey going forward. 


Brand Foundation


We can establish a Brand Identity for clients who lack that necessary foundation for their marketing. This includes a logo, color scheme, and font system.

Content Creation


We create tailored copy, graphics, and photography that mirrors our client's voice, speaks to their audience, and aligns with their brand.

Web Design


Using existing branding, we build beautiful and user-friendly websites through Wix, which makes it ideal for clients to maintain themselves.

We're kind of a "one-stop shop" for the face of a business. Booking your logo & web designer together keeps your message clear & cohesive.

We use the Wix platform exclusively for its versatility & intuitive interface.

Design Packages


Ready-to-Grow Package


Payment Plans Available

Ready to Grow? This package is for those looking to create a strong, cohesive identity that will attract their target audience and have a professional website. This High Growth package offers you all the tools you need to keep your best business face forward.


Custom logo and brand identity design

  • Business Discovery Questionnaire

  • 1 hour Discovery & Strategy Session

  • Moodboard 

  • Primary and Secondary Logo

  • Submark 

  • Color Palette 

  • Font System 

  • Complete Brand Guide


Completely customized website design

  • 1 hour Web Discovery Session

  • Mobile-friendly website powered by Wix 

  • Blog Design & Setup 

  • Virtual Walkthrough

  • Search Engine Optimization (SEO)


Personalized walkthroughs and training to help you keep your website up to date

  • Virtual Walkthrough

  • Understanding the functions and features of each page

  • How to utilize your blog/newsletter 

  • On-going support

  • The Foundation


    Don't have the right logo or brand identity yet? We specialize in creating the perfect design for your business, not just a pretty one.

    1 Hr Discovery Session

    Primary + Secondary Logo

    Color Palette

    Font System

    Brand Guide


  • From Scratch


    Already have your logo ready to go? Let us build the website of your dreams, completely from scratch and customized to your business' needs.

    Web Discovery Meeting

    Mobile-Friendly website


    Search Engine Optimization

    Virtual Walkthrough


  • The Refresh


    Are you embarrassed by your website? Let us step in and turn it into one you'll enthusiastically share and draw in those ideal clients. 

    Web Discovery Meeting

    Migration and Re-Design of website into Wix

    Search Engine Optimization

    Virtual Walkthrough


Activism through Design

We love to serve entrepreneurs who have heart, passion, and are actively working to make the world and their communities a better place for all. By giving these clients their dream website, we become part of their mission. Therefore, non-profits, inclusive and affirming therapists, immigration lawyers, and the like receive special discounted rates. 

Can you build me a website without branding?

In theory, yes. We could build you a beautiful, sleek website but without a strong brand foundation, it would be generic. The copy wouldn't have your voice (which we establish in branding), the photos might not reflect your target client (also established in branding) and overall, the message may be unclear to your future end-users. Even if we aren't the ones working with you on your branding, we strongly encourage all of our clients to start there before thinking about hiring a web designer.

Can you help with my website and social media after the launch?

Absolutely! It's what sets us apart from other boutique design firms. We offer website maintenance plans as well as ongoing social media help. Check out our marketing content services for more details. Tracey is an actively working freelance graphic designer and available for any one-off projects you may have at an affordable hourly rate. We have clients who regularly need print design work done like business cards or flyers.

How much does it cost?

Every business is different, therefore every design project is different. In order to keep our services affordable and accessible for everyone, we price our work through custom quotes after a quick intro call. We want to give you the tools and deliverables you need without any extra fluff. We understand many clients like to see what's included in their investment, so we put together a few "packages" on our main Services page that outline the minimum of what we offer for everyone, but actual scope and price will vary. That being said, you should expect to invest at least $800-$1500 in a good logo/brand identity or website. Reach out and we can give you a more accurate price quote, along with a payment plan that works for your budget.

How long does it take?

In order to deliver the very best design work, we are incredibly thorough. We understand that many clients have a specific timeline or even a deadline, so in most cases we are able to delivery within those timeframes. On average, the brand and website build process takes about 8 weeks depending on factors like client communication and revisions. Let us know if you have a timeline in mind when you reach out!

What kind of clients do you work with?

We typically work with businesses in their first few years who are ready to reach a new level. We have worked with photographers, bookkeepers, counselors, non-profits, and more. We would love to work with a lawyer, a home decor brand, and a clothing label at some point!


Inquire for a custom quote or details about our payment plans


Fort Worth, Texas

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© 2020 NEW LEAF


Brand Strategy, Identity & Branding,

Print, Digital 

Wix Expert Web Design

Social Media Content

Art Direction