These days, empathy is everything.
With huge leaps in web design technology, startups and small businesses are finding it easier to DIY their online presence and marketing these days.
It's more accessible than ever, which is great!
That is, until you get so busy building your baby business that your brand doesn't get the time and care it deserves. It doesn't have a clear identity or worse, fails to connect with your target audience.
Unlike other design agencies, we handle very few clients at a time.
This keeps our focus and efforts undivided and ensures each one not only meets the needs of your business but is also rooted in empathy for those who interact with it.
The branding process
1. QUESTIONNAIRE
An in-depth questionnaire will help you understand your business values, goals, and your target audience. This questionnaire will also help you get clarity about what you really want to get out of this process, as well as inspire you to create new goals for yourself.
4. SKETCH PHASE
Using the chosen moodboard as our guide, we develop sketches into concepts. This step can vary in length depending on how many concepts we uncover! We will usually step back for a bit to let the concepts "ferment."
2. DISCOVERY SESSION
During this session, we'll go over your questionnaire together, identify your ideal audience, the steps we will take to develop an intentional brand for your business, and the direction we’ll be taking with your new website if you've opted into it.
5. CONCEPT PRESENTATION
Once we've narrowed it down to the very best concept, we present it to you and all key stakeholders for review, feedback, and revisions. We suggest each client takes at least a week to print them out, hang them around the office or home, and see how they "feel."
3. MOODBOARDING
The fun begins! Our team uses every tool at our disposal to gather inspiration for your brand, creating a rough visual outline of 2-3 design directions. When we've narrowed it down, we present them to you for review and revisions.
6. FINAL DELIVERY
With the final concept in hand, we set out to put together a cohesive collection of assets that can be mixed and matched in various ways. It's very rare that one logo does every job. Sometimes you'll need an icon or a wordmark. We try to think of everything so you have it all at your fingertips, ready to go. We package it all up in a Style Guide with your specific font system, color palette, and accompanying graphic elements.
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Can you build me a website without branding?In theory, yes. We could build you a beautiful, sleek website but without a strong brand foundation, it would be generic. The copy wouldn't have your voice (which we establish in branding), the photos might not reflect your target client (also established in branding) and overall, the message may be unclear to your future end-users. Even if we aren't the ones working with you on your branding, we strongly encourage all of our clients to start there before thinking about hiring a web designer.
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Do you do other design stuff?Absolutely! It's what sets us apart from other boutique design firms. We have clients who regularly need print design work done like business cards or flyers. Tracey is an actively working freelance graphic designer and available for any one-off projects you may have at an affordable hourly rate. Many clients need a website or even social media help. If you've already got your brand on lock, we'd be more than happy to help with any other "design stuff" you need. Check out our marketing content services or the web design services for those details.
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How much does it cost?Every business is different, therefore every design project is different. In order to keep our services affordable and accessible for everyone, we price our work through custom quotes. We understand many clients like to see what's included in their investment, so we put together a few "packages" on our main Services page that outline the minimum of what we offer for everyone, but actual price will vary. Reach out and we can give you a more accurate price quote.
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How long does it take?In order to deliver the very best design work, we are incredibly thorough. We understand that many clients have a specific timeline or even a deadline, so in most cases we are able to delivery within those timeframes. On average, the branding process takes between 3-6 weeks depending on factors like client communication and revisions. Let us know if you have a timeline in mind when you reach out!