Social Media Management

&

Custom Content Creation

Tracey Johnson

I use my expertise in design and branding to help businesses effectively build their social media presence in a way that stays on brand.

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Rar Farmer

My background in photography and copywriting allows me to create compelling campaigns to drive traffic and influence action. 

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What We Do

Brand Foundation

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We can establish a Brand Identity for clients who lack that necessary foundation for their marketing. This includes a logo, color scheme, and font system.

Content Strategy

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We create a strategy that includes content suggestions, templates, and hashtags that speaks to a client's audience and aligns with their brand.

Content Management

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We reduce our client’s workload by managing their content schedules, researching target audiences, and reporting on performance.

Case Study

Client

Gozova

The Challenge: Build a fresh social media content library and strategy for a fledgling app start-up and increase engagement within their local community of followers through likes, shares, and app downloads. They wanted organic results and to have a simple, streamlined strategy they could implement as they grow, no matter who on their team was managing it. Gozova is a Fort Worth-based delivery app that connects users with a truck and helpers for heavy lifting and transport from store-to-home or short distance moves.

Service

  • Content Creation

    • Photography

    • Graphic Design 

    • Copywriting

  • Social Media Management

Client

Gozova

Date

2018

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What We Did

Met with client to discover who they are, their marketing struggles, and what they hoped to gain.

Gathered all data, analyzed competitors, found the target audience, and established a strategy.

Built a core library of assets including professional photos, graphic templates, hashtags, and copy.

At the conclusion of the contract, we reviewed achievements, ROI, and made sure they felt set up for future success!

Monitored performance of each post, making edits and adjustments to future posts based on results.

Scheduled IG, FB, and LinkedIn posts using Buffer according to peak performance times. 

Sample Content

The Result

A consistent 40% engagement rate on their posts

App downloads went from 2,500 to 5,460 in 30 days

Overall, we were able to not only engage their following organically...our clients were able to confidently implement the strategy we laid out afterward and continue to grow their following! 

Brand Foundation

- TulaBooks

- The Floral Market

- Hibiscus Counseling 

- LNO Studio 

- Great Expectations

- Rar Photography

Client Work Samples

Do you offer email marketing?


Yes! If you've got your branding squared away, we can step in and create some on-brand email templates in the platform of your choice or even run full email campaigns on your behalf.




What tools do you use for Social Media Management?


We have a custom Airtable base that we implement for each client. It enables us to brainstorm content, plan keywords & hashtags, manage header image contant, and plan post schedules all in one space. As for actual post schedulers and analytics (Buffer, Hootsuite), we remain flexible as many clients have existing scheduler platforms they'd prefer us use. We are well-versed in most on the market.




How much does it cost?


Every business is different, therefore every social media strategy is different. Your business might need a blog, Facebook, LinkedIn, and IG managed, while others may reach their audience solely on Instagram. Set up a quick intro call and we always deliver a quote that is all of what you need without any extra fluff.





FREQUENTLY ASKED QUESTIONS

Curious about what we can do for you?

hello@newleaf.design

Fort Worth, Texas

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Brand Strategy, Identity & Branding,

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Social Media Content

Art Direction